Commencing on October 20th, Morne Els will assume the role of National Sales Representative at Paul Clüver Family Wines. Els, with prior involvement in the Stellenbosch Collection, encompassing notable names like Rust en Vrede Estate and Guardian Peak Wines, brings with him a wealth of experience. He holds a B Comm degree from the University of Stellenbosch, with specializations in logistics and entrepreneurship.
A wine entrepreneur with a distinct affinity for Pinot Noir and Chardonnay, Els eagerly anticipates his tenure at one of South Africa’s pioneering family-owned wineries, celebrated for its established legacy of excellence.
“Paul Clüver has impeccably cultivated a reputation for crafting wines of consistent distinction. Moreover, the estate’s leadership in sustainable wine production, bolstered by the direct involvement of the Clüver family, truly sets it apart,” he asserts. “Its Pinot Noir and Chardonnay selections rank among the finest our country has to offer, standing in competition with the world’s most esteemed wines. Although Paul Clüver Wines already enjoy well-deserved recognition, I firmly believe that the brand possesses untapped potential for further expansion. Furthermore, the privilege of operating within the splendid confines of the Elgin wine region is an undeniable bonus.”
Thanks to his previous role, Els possesses a nuanced understanding of the Meridian system governing wine distribution, logistics, and networks. He is also well-acquainted with an extensive network of sales consultants, managers, and top-level figures within the region. This existing familiarity equips him to seamlessly transition into his new role at Paul Clüver Family Wines.
Els envisions his fresh responsibilities as an opportunity to align the rejuvenated Paul Clüver brand identity with the winery’s forward-looking aspirations for substantial growth over the ensuing five years. “I am genuinely eager to contribute to and influence this growth,” he expresses, encapsulating his outlook on this pivotal juncture. “The wines boast exceptional quality and volumes; my task is to facilitate and fortify the sales strategy, expanding the wines’ presence into untapped territories.”
