During South Africa’s Women’s Month, Backsberg Family Wines proudly commemorates the trailblazing women who defy limits, shatter glass ceilings, and contribute significantly to their industries, communities, families, and homes.
Timed perfectly with the arrival of spring, the impending warmer days, and the allure of poolside relaxation, Backsberg joyfully unveils a special promotion showcasing their beloved Provencal-style Ella Pinotage Rosé.
Running from July 28th until the close of August 2023, every direct online order of 18 bottles or 3 cases will be granted an extra 6 bottles free of charge, embodying a generous “4 for 3 drink pink” offering! As an added tribute to Women’s Month, Backsberg extends complimentary delivery for this delightful “drink pink” promotion, ensuring a seamless and convenient experience for all the remarkable leading ladies and wine enthusiasts.
Beyond celebrating this exceptional wine, the offer serves as a heartfelt salute to the women of South Africa. Additionally, it honors Alicia Rechner, Backsberg’s own luminary female winemaker, who has played a pivotal role in propelling the brand forward for the past 22 years.
In an era when South Africa applauds women’s feats in defying barriers, Alicia Rechner stands tall as a beacon of female empowerment within the wine industry. Her unwavering commitment, innovation, and expertise have significantly contributed to the ongoing triumph of the brand, which boasts an illustrious 107-year history of winemaking excellence.
The Ella Pinotage Rosé beautifully captures the essence of Women’s Day, as this dry wine encapsulates the elegance and refinement often associated with femininity. The marriage of Pinotage’s robust character with the purity of a rosé yields quintessential notes of wild strawberries, mint, and grapefruit that waltz upon the palate.
Join Backsberg Family Wines in raising a toast to the accomplishments and indomitable spirit of women worldwide.
